Three days back a tweet from the Indian test opener Abhinav
Mukund became viral in several social medias. This tweet was neither about match fixing nor
about any on-field controversy; rather he expressed how flabbergasted he has
been since his childhood because of a highly prevalent social issue. Those who follow cricket or those who are
active in social media might be aware about this tweet. For those who are clueless, let me tell that it
was all about “Color”, the skin color.
He was bang on expressing his anguish over this issue that has
definitely reduced the morale of many people at different stages of life.
I have not
watched television since last 3-4 years but I do remember all those disgusting
advertisements of brands like Fair &
Lovely, Olay natural white, Emami
fair & handsome in which the girls/boys acquire truckloads of
confidence after becoming fair-lovely-handsome within one week after applying
all those magic creams. I feel these
advertisements indirectly convey the nauseating message that black denotes “Unfair & ugly”, and it is their
cream that makes people white i.e. “Fair
& lovely”. In a country where
some of these cosmetics companies openly advertise the strong negative
correlation between “skin color” and “Morale”, Mukund’s tweet getting viral is
not at all surprising.
There are people,
in our friend circle, in our families, in our neighborhood, who love the color
“Black” when it is related to clothes, vehicles, shoes, wallets etc. However, some of those people do not like this
color when it is related to a human being! I am not sure when people will realize that
black skin is nothing but a high melanin content and if you can love black
objects how can you dislike black subjects? Moreover, this color-coding has affected the
female gender more than the male gender. It does not matter what the skin color of a
boy is (no offence), he and his family members (irrespective of education)
invariably look for a so-called “fair” girl for marriage! I can not imagine
what a girl must be going through when a non-Tom Cruise/non-Bradley
Cooper/non-Gerard Butler (I mean a “not so white”) boy comes with his family
and rejects the marriage proposal just because the girl’s melanin content
exceeds the upper limit for arranged marriage! The same goes for the movie
industries. Many would realize that not
a single so-called “Hero” or lead actor in Bollywood has dark skin. Even if they are marginally dark, the make-up
artists ensure that they look fair on screen.
So subconsciously the society has provided us the feedback that ONLY white
represents beauty!
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